When alcohol enters the brain, it causes neurons in a specialized region called the ventral tegmental area, or VTA -- also known as the "pleasure center" -- to release dopamine, a neurotransmitter that produces those feel-good sensations, and tells the brain that whatever it just experienced is worth getting more of.
When alcohol enters the brain, it causes neurons in a specialized region called the ventral tegmental area, or VTA -- also known as the "pleasure center" -- to release dopamine, a neurotransmitter that produces those feel-good sensations, and tells the brain that whatever it just experienced is worth getting more of.